What does mobile friendly mean?
It means that your website delivers an optimum user experience no matter what device a visitor my be viewing it from.
If people need to zoom in or pinch their screens in order to navigate, or if the exact same version of the site that displays on a desktop shows up on a mobile device, then your site is not optimised for mobile use.
The point of mobile friendly is to make it as easy as possible for visitors to use your website.
How do I find out if my website is mobile friendly?
It is actually really easy to test your website and check whether it is mobile friendly or whether you need to upgrade it.
Google recommends its Mobile Friendly Test. It is dead easy, all you need to do is input the URL of your website and hit the blue “analyse” button. The tool will determine if your site is mobile friendly or not.
We have included the Google Mobile Friendly Test for you here:
5 reasons you need a mobile friendly or responsive website?
- – Google may penalise you if you don’t have a mobile friendly website.
For some time now Google has favoured friendly websites and will now only display mobile friendly websites in searches from mobile devices.
- – You could be loosing business.
Mobile phone usage has surpassed desktop usage with an incredible 1.2 billion people searching the web from mobile devices. If our not mobile friendly you could be loosing business.
- – Mobile friendly websites benefit local business. According to google around 50% of people who conducted a smartphone search for a local store, visit the store withing 24 hours.
- – Mobile friendly websites make it easy for customers to contact you. Users can easily contact you with tap to call and tap to email functionality as well as find directions via integrated maps.
- – Mobile friendly websites double conversion rates.
E-commerce sites report significant improvement to their conversion rates once the need to pinch and zoom the desktop site on mobile screen has been removed.